Company

Under Armour

Public · New York Stock Exchange: UAclothing industryUnited States

Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.

Under Armour is a publicly traded company operating in the clothing industry sector, based in the United States. It trades on the New York Stock Exchange under the ticker UA. Leadership tracked by CEOInsider includes Kevin Plank (CEO).

www.underarmour.com/en-us ↗

Leadership

Current

Kevin Plank

CEO

Recent developments

AI summary of recent coverage

Recent coverage has focused on Under Armour's strategic shift toward premiumization and quality over quantity as the company faces revenue declines and demand challenges. Founder and CEO Kevin Plank is steering the brand through a transformation that includes cost-cutting measures, product portfolio restructuring, and lowered financial guidance, while betting on consumers' willingness to pay higher prices for the brand. The coverage reflects both leadership changes intended to accelerate the turnaround and questions about whether the market will support Under Armour's premium positioning strategy.

Summarized from the headlines in the sidebar; see each source for the full story.