Kevin Plank
Under Armour
Kevin Plank is the CEO of Under Armour. Plank was born in 1972 in Kensington and educated at Georgetown Preparatory School and St. John's College High School.
Recent developments
AI summary of recent coverageRecent coverage has focused on Under Armour's strategy shift under Kevin Plank toward premiumization and quality-focused product offerings as the company navigates revenue declines and demand challenges. The headlines reflect concurrent cost-cutting measures, lowered guidance, and leadership changes aimed at transformation, alongside scrutiny about whether consumers will accept higher price points for the brand. Plank's approach emphasizes avoiding shortcuts during this repositioning effort, while also drawing commentary on his management style and broader questions about the company's competitive comeback.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- August 13, 1972 · Kensington
- Citizenship
- United States
- Education
- Georgetown Preparatory School, St. John's College High School, University of Maryland
On CEOInsider
No feature yet. When we publish a feature, interview or cover story on Kevin Plank, it will appear here — and tie into the news timeline.
In the News
12 stories- SGB Media Online·
EXEC: UA’s Kevin Plank Won’t Take Shortcuts in Premiumization Efforts
- wwd.com·
With Demand Challenges Ahead, Under Armour’s Focus Now Is on Quality Not Quantity
- Retail Dive·
Will people pay more for Under Armour?
- The Business Journals·
Under Armour prepares for more cost-cutting as revenue declines
- citybiz·
Under Armour Q1 FY2027 Earnings Call: Key Takeaways (Q&A)
- Sportico.com·
Under Armour Lowers Guidance and Begins Another Product Cull
- inc.com·
Under Armour's Founder Once Bet His Last $2,000 in Atlantic City. Now He’s Making an Even Bigger Bet on the Brand's Comeback
- Fortune·
Under Armour CEO Kevin Plank says micromanagement is 'underestimated.' Steve Jobs and Elon Musk would agree
- PR Newswire·
UNDER ARMOUR ANNOUNCES EXECUTIVE LEADERSHIP CHANGES TO ACCELERATE TRANSFORMATION
- Baltimore Sun·
Kevin Plank: Why I’m still betting on Baltimore and others should too | GUEST COMMENTARY
- The Baltimore Banner·
Under Armour’s Kevin Plank built an empire. Now Rome is burning.
- WBAL-TV·
Under Armour CEO Kevin Plank pulls out of Baltimore Peninsula development plans, could stay involved
Kevin Plank: FAQ
- What company does Kevin Plank lead?
- Kevin Plank is CEO of Under Armour.
- Where was Kevin Plank educated?
- Kevin Plank studied at Georgetown Preparatory School, St. John's College High School, University of Maryland.