CEOINSIDER
← Leaders

James Heckman

Founder & Chief Executive Officer, RTB Digital, Inc. · United States

✓ Verified current role· as of 2026-09-16

James Heckman is the CEO of RTB Digital, Inc. (RTB). Heckman is based in the United States.

James C. Heckman is a media infrastructure architect with a 30-year legacy architecting media platforms and business models. He founded and led Maven, a public media company serving hundreds of professional brands, and previously directed global media strategy at Yahoo. He has founded multiple companies including Rivals.com, Scout.com, and 5to1.com, and has taken three technology companies public.

Verified linksLinkedIn ↗X ↗

Recent developments

AI summary of recent coverage

Recent coverage has focused on James Heckman's leadership of RTB Digital following his formal appointment as CEO under an Executive Services Agreement. Headlines highlight the company's strategic developments, including a $10M partnership characterized as transformational, affiliate investments at $11.13 per share, and the rollout of an onchain USDC ad-settlement platform developed with Coinbase backing. Heckman has been featured discussing the company's Nasdaq debut and positioning RTB Digital's AI/DeFi platform for premium media.

Summarized from the headlines below; see each source for the full story.

Our coverage

On CEOInsider

No feature yet. When we publish a feature, interview or cover story on James Heckman, it will appear here — and tie into the news timeline.

James Heckman: FAQ

Who is James Heckman?
James Heckman is the Founder & Chief Executive Officer of RTB Digital, Inc., based in United States.
What company does James Heckman lead?
James Heckman is CEO of RTB Digital, Inc..