Company
ironSource
ironSource, now part of Unity, provides mobile app marketing and monetization solutions for game developers and app publishers. The company offers user acquisition tools powered by AI, ad mediation platforms, rewarded advertising, and programmatic ad solutions to help apps grow users and maximize revenue. Its services reach over 2 billion devices globally and serve major game studios and indie developers.
ironSource is a privately held company operating in the marketing & advertising sector, based in Israel. Leadership tracked by CEOInsider includes Tomer Bar-Zeev (CEO).
Leadership
Current
Recent developments
AI summary of recent coverageRecent coverage has focused on ironSource's significant transitions within Unity and its founders' new ventures. Unity shut down ironSource's ad network and divested Supersonic approximately three-and-a-half years following the company's $4.4 billion merger, while ironSource founders have since exited Unity and launched AI e-commerce startup ZyG, which raised $58 million in seed funding.
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