Company
Atout France
ATOUT FRANCE is the France Tourism Development Agency, the mission of which is to promote France as a tourist destination to the travelling public of foreign nations through public information, press relations and commercial promotion activities. ATOUT FRANCE and its partners carry out promotional activities in 33 countries on all five continents, aimed at introducing as many people as possible to the riches of France – its colourful history, the culture, the gastronomy, the countryside, and of course the wine and the shopping.
Atout France is a privately held company, based in France.
Leadership
Former
Recent developments
AI summary of recent coverageRecent coverage has focused on Atout France's strategic expansion and leadership developments, including the appointment of a new managing director and a Korean staff member becoming the first internal hire to lead the organization's Seoul office. The French tourism body has also pursued international collaboration through a memorandum of understanding with Expo 2030 Riyadh to strengthen tourism cooperation, while domestically expanding its hotel collection and promoting France's tourism offerings ahead of the 2030 Olympic Games.
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