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Rob Friend

Pacific FC · Canada

✓ Verified current role· as of 2026-10-01

Rob Friend is the CEO of Pacific FC. Friend is based in Canada. Friend was born in 1981 in Rosetown and educated at University of California, Santa Barbara.

Robert Douglas Friend is a Canadian former professional soccer player, the president and co-founder of Vancouver FC, the CEO and co-founder of Pacific FC, the founder of Toca Football Canada, the co-founder of Canadian Premier League, the managing partner of SixFive Sport Fund also DRG Investment Group, and currently appointed as chief executive officer for Malaysia national team.

Recent developments

AI summary of recent coverage

Recent coverage has focused on Rob Friend's expanded roles in soccer leadership, including Friend's appointment as Malaysia national team CEO and continued involvement with Canadian Premier League clubs. Headlines also document Friend's tenure building Pacific FC as a CPL founding member and subsequent involvement with Vancouver FC, where Friend holds a leadership position amid organizational developments including coaching changes and ownership matters.

Summarized from the headlines below; see each source for the full story.

Born
January 23, 1981 · Rosetown
Citizenship
Canada
Education
University of California, Santa Barbara

Our coverage

On CEOInsider

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Rob Friend: FAQ

What company does Rob Friend lead?
Rob Friend is CEO of Pacific FC.
Where was Rob Friend educated?
Rob Friend studied at University of California, Santa Barbara.