Jochen Zeitz
Former Chairman, President & Chief Executive Officer, Harley-Davidson · United States
Jochen Zeitz is the Former Chairman, President & Chief Executive Officer of Harley-Davidson. Zeitz is based in the United States. Earlier roles include positions at Harley-Davidson. Zeitz was born in 1963 in Mannheim and educated at EBS Universität für Wirtschaft und Recht.
Born in Mannheim, Germany in 1963, Zeitz served as Chairman and CEO of Puma for 18 years before joining Harley-Davidson's board in 2007. He was CEO of Harley-Davidson from February 2020 until October 2025, leading the company through major strategic changes and the launch of its Hardwire plan.
Recent developments
AI summary of recent coverageRecent coverage of Jochen Zeitz has focused on his departure from Harley-Davidson after five years as CEO and his subsequent real estate activity. Headlines document his retirement from the motorcycle manufacturer in spring 2025, his replacement by Artie Starrs, and his recent listing of a Santa Fe compound for $16.5 million. Earlier coverage also noted compensation details regarding Zeitz's tenure at the company.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- March 30, 1963 · Mannheim
- Citizenship
- Germany
- Education
- EBS Universität für Wirtschaft und Recht
- Awards
- Cross of the Order of Merit of the Federal Republic of Germany
Our coverage
On CEOInsider
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Jochen Zeitz: FAQ
- Who is Jochen Zeitz?
- Jochen Zeitz is the Former Chairman, President & Chief Executive Officer of Harley-Davidson, based in United States.
- Where did Jochen Zeitz work previously?
- Earlier roles include Harley-Davidson (CEO, until 2025).
- Where was Jochen Zeitz educated?
- Jochen Zeitz studied at EBS Universität für Wirtschaft und Recht.