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Jeffrey Sim

Group Chief Executive Officer, SBS Transit · Singapore

Jeffrey Sim is the CEO of SBS Transit. Sim is based in Singapore.

Jeffrey Sim Vee Ming joined SBS Transit in 2015 and was promoted to Group CEO in January 2023. He holds a Fellowship from the Institution of Engineers Singapore and previously served as a Group Commander in the Singapore Air Force before transitioning to public transport leadership.

Recent developments

AI summary of recent coverage

Recent coverage of Jeffrey Sim has focused on SBS Transit's technology modernization initiatives, including partnerships with Mediacorp and Moove Media to enhance commuter experiences at transit stations, as well as the deployment of AI-powered systems for bus maintenance and predictive maintenance programs. Coverage has also highlighted Sim's leadership during operational incidents and recognition of their work in advancing sustainability and innovation within Singapore's public transportation sector.

Summarized from the headlines below; see each source for the full story.

Our coverage

On CEOInsider

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Jeffrey Sim: FAQ

Who is Jeffrey Sim?
Jeffrey Sim is the Group Chief Executive Officer of SBS Transit, based in Singapore.
What company does Jeffrey Sim lead?
Jeffrey Sim is CEO of SBS Transit.