Eddy Lu is the CEO of GOAT. Lu is based in USA. Lu has held the role since 2015.
Eddy Lu co-founded GOAT in 2015 with Daishin Sugano to create an online platform authenticating sneakers and combating counterfeits. Before GOAT, he worked at Lehman Brothers and Deloitte Consulting, and previously founded GrubWithUs through Y Combinator.
Recent developments
AI summary of recent coverageRecent coverage of Eddy Lu and GOAT Group spans the company's growth and strategic shifts, including reports of the sneaker and streetwear marketplace reaching $248M in annual recurring revenue in 2024, alongside the unveiling of a new sneakers marketplace offering. The coverage also reflects operational changes, with reports that GOAT is shutting down several overseas facilities in the UK and Asia as of 2025.
Summarized from the headlines below; see each source for the full story.
Our coverage
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Eddy Lu: FAQ
- Who is Eddy Lu?
- Eddy Lu is the Co-founder & CEO of GOAT, based in USA.
- What company does Eddy Lu lead?
- Eddy Lu is CEO of GOAT, a role held since 2015.
