Bjørn Gulden is the CEO of Adidas AG. Gulden is based in Germany. Gulden was born in 1965 in Zurich.
Recent developments
AI summary of recent coverageRecent coverage has focused on Gulden's contract extension as Chief Executive Officer at Adidas, announced in March 2026, alongside a broader supervisory board transition that brought billionaire Nassef Sawiris into the chair role. The headlines also reflect operational developments at the company, including strong first-quarter 2026 results and a strategic partnership with the Bundesliga, as well as personnel moves in the finance function with a new Chief Financial Officer appointment.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- June 4, 1965 · Zurich
- Citizenship
- Norway
On CEOInsider
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In the News
- SGB Media Online·
EXEC: Birgit Kretschmer to Re-Join Adidas AG as CFO as Harm Ohlmeyer Plans for Year-End Exit
- adidas Group·
adidas records strong start to the year in the first quarter of 2026
- bundesliga.com·
Official Future Partner: Bundesliga and adidas enter into strategic cooperation to jointly strengthen the further development of German professional football
- adidas Group·
adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board
- Sporting Goods Intelligence Europe·
Adidas extends Gulden, reshapes board
- adidas Group·
adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board
- Financial Times·
Adidas taps billionaire Nassef Sawiris for chair
- Table.Briefings·
Adidas CEO Bjørn Gulden: “People are talking to each other without a script now”
- FashionNetwork - The World's Fashion Business News·
What to take away from Bjørn Gulden’s first earnings call as Adidas CEO
- Bloomberg.com·
After Kanye, Will Adidas Have a Gulden Age?
- The Business of Fashion·
Adidas Appoints Ex-Puma Chief Gulden as New CEO From January
- adidas Group·
Bjørn Gulden to become CEO of adidas AG
Bjørn Gulden: FAQ
- What company does Bjørn Gulden lead?
- Bjørn Gulden is CEO of Adidas AG.