Bjørn Gulden
Chief Executive Officer, Adidas AG · Germany
Bjørn Gulden is the CEO of Adidas AG (ADS). Gulden is based in Germany. Gulden was born in 1965 in Zurich.
Norwegian executive and former professional footballer. CEO of Adidas since January 2023, following his tenure as CEO of Puma (2013-2022). Previously held senior roles at Pandora, Deichmann, Helly Hansen, and Adidas (1992-1999).
Recent developments
AI summary of recent coverageRecent coverage has focused on Gulden's contract extension as Chief Executive Officer at Adidas, announced in March 2026, alongside a broader supervisory board transition that brought billionaire Nassef Sawiris into the chair role. The headlines also reflect operational developments at the company, including strong first-quarter 2026 results and a strategic partnership with the Bundesliga, as well as personnel moves in the finance function with a new Chief Financial Officer appointment.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- June 4, 1965 · Zurich
- Citizenship
- Norway
Our coverage
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Bjørn Gulden: FAQ
- Who is Bjørn Gulden?
- Bjørn Gulden is the Chief Executive Officer of Adidas AG, based in Germany.
- What company does Bjørn Gulden lead?
- Bjørn Gulden is CEO of Adidas AG.