Ye Guofu is the CEO of Miniso. Guofu is based in China. Guofu was born in 1977 in Shiyan and educated at Zhongnan University of Economics and Law.
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See all →MINISO (NYSE: MNSO) chief boosts stake with HK$53.8M open-market buy
Jun 2 · via Stock TitanMiniso Group's Chairman Ye Guofu Purchases 2.1 Million Shares For Hk$53.83 Million On May 29 And June 1
Jun 1 · via TradingViewYe Guofu Makes a Floating Profit of 870 Million Yuan from Stock Trading
May 27 · via 36KrHow Much Does It Cost to Promote an IP? Ye Guofu's Practice Reveals Tens of Millions in Expenses
Mar 10 · via 36Kr
Recent developments
AI summary of recent coverageRecent coverage of Ye Guofu has focused on personal stock transactions and Miniso's strategic direction. In early June 2026, Ye Guofu increased ownership in the retail company through open-market purchases totaling roughly HK$53.8 million, acquiring over 2 million shares. Earlier headlines document Miniso's efforts to expand globally through homegrown intellectual property and store growth targets, with Ye Guofu recognized in 2024 for leadership in advancing Chinese brands internationally.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- November 1977 · Shiyan
- Citizenship
- People's Republic of China
- Education
- Zhongnan University of Economics and Law
Our coverage
On CEOInsider
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12 stories tracked
In the News
- Stock Titan·
MINISO (NYSE: MNSO) chief boosts stake with HK$53.8M open-market buy
- TradingView·
Miniso Group's Chairman Ye Guofu Purchases 2.1 Million Shares For Hk$53.83 Million On May 29 And June 1
- 36Kr·
Ye Guofu Makes a Floating Profit of 870 Million Yuan from Stock Trading
- 36Kr·
How Much Does It Cost to Promote an IP? Ye Guofu's Practice Reveals Tens of Millions in Expenses
- Caixin Global·
Budget Retailer Miniso Bets on Homegrown IP to Fuel Global Expansion
- FashionNetwork - The World's Fashion Business News·
China's Miniso saw revenue increase 21.1% in first half of the year but attributable net profit dipped
- 胡润百富·
Hurun Report - Info - A Thrilling Business Gamble:
- Yahoo Finance·
China's Miniso aims to expand to 10,000 shops globally by 2027 in high-margin push
- Moomoo·
Miniso's CEO Ye Guofu was named "2024 Forbes China's Best CEO," leading the global development of Chinese brands.
- scmp.com·
Miniso aims to be ‘on par with Nike’ as it opens flagship shop in New York
- ChinaTalk | Jordan Schneider·
The Miniso Saga, Nationalist Consumer Boycotts, and Other Distractions| Jordan Schneider
- Forbes·
Ye Guofu
Ye Guofu: FAQ
- What company does Ye Guofu lead?
- Ye Guofu is CEO of Miniso.
- Where was Ye Guofu educated?
- Ye Guofu studied at Zhongnan University of Economics and Law.