Ye Guofu
Founder, Chairman and Chief Executive Officer, Miniso · China
Ye Guofu is the CEO of Miniso (MNSO). Guofu is based in China. Guofu was born in 1977 in Shiyan and educated at Zhongnan University of Economics and Law.
Chinese entrepreneur who founded Miniso in 2013. Graduated from Zhongnan University of Economics and Law. Built Miniso into a global budget retail chain with over 5,000 stores across nearly 112 countries by emphasizing high-quality, affordable products.
Recent developments
AI summary of recent coverageRecent coverage of Ye Guofu has focused on personal stock transactions and Miniso's strategic direction. In early June 2026, Ye Guofu increased ownership in the retail company through open-market purchases totaling roughly HK$53.8 million, acquiring over 2 million shares. Earlier headlines document Miniso's efforts to expand globally through homegrown intellectual property and store growth targets, with Ye Guofu recognized in 2024 for leadership in advancing Chinese brands internationally.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- November 1977 · Shiyan
- Citizenship
- People's Republic of China
- Education
- Zhongnan University of Economics and Law
Our coverage
On CEOInsider
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Ye Guofu: FAQ
- Who is Ye Guofu?
- Ye Guofu is the Founder, Chairman and Chief Executive Officer of Miniso, based in China.
- What company does Ye Guofu lead?
- Ye Guofu is CEO of Miniso.
- Where was Ye Guofu educated?
- Ye Guofu studied at Zhongnan University of Economics and Law.