Xavier Peugeot
Head of Jeep Europe / Stellantis Chief Heritage Officer, DS Automobiles · France
Xavier Peugeot is the CEO of DS Automobiles. Peugeot is based in France. Peugeot was born in 1964 in Paris.
Xavier Peugeot (age 60) joined PSA Peugeot Citroën Group in 1994 and held various positions in sales and marketing across European subsidiaries. He served as director of marketing and communications for Peugeot (2009-2011) and as Peugeot and Citroën product director before being appointed DS Automobiles CEO in February 2025.
Recent developments
AI summary of recent coverageRecent coverage of DS Automobiles has focused on the brand's strategic repositioning, including its exit from Formula E racing after 11 seasons and pivot toward sponsorship of SailGP as part of a broader electric innovation strategy. Coverage has also highlighted new product launches, particularly a compact SUV and planned small car models, as DS seeks to establish itself as a luxury automotive brand and reverse its market position within the Stellantis portfolio.
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Key Facts
Source: Wikidata ↗- Born
- May 8, 1964 · Paris
- Citizenship
- France
Our coverage
On CEOInsider
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Xavier Peugeot: FAQ
- Who is Xavier Peugeot?
- Xavier Peugeot is the Head of Jeep Europe / Stellantis Chief Heritage Officer of DS Automobiles, based in France.
- What company does Xavier Peugeot lead?
- Xavier Peugeot is CEO of DS Automobiles.