Tomokuni Tsuji
Chief Executive Officer and President, Sanrio · Japan
Tomokuni Tsuji is the CEO of Sanrio (8136). Tsuji is based in Japan. Tsuji was born in 1988 and educated at Keio University.
Grandson of Sanrio founder Shintaro Tsuji who became CEO in 2020 at age 31, making him the youngest chief executive of a listed Japanese company. Under his leadership, Sanrio has achieved record growth and became a trillion-yen enterprise in 2024.
Recent developments
AI summary of recent coverageRecent coverage has focused on Tomokuni Tsuji's strategy to expand Sanrio's global growth beyond its iconic Hello Kitty character through diversified ventures including gaming, entertainment partnerships, and film production. Headlines document Tsuji's efforts to strengthen the company's presence in Asian markets and extend into new categories such as sports, while maintaining the character franchise's cultural relevance internationally. The coverage also reflects on Tsuji's tenure as one of Japan's youngest CEOs and the evolution of Sanrio's positioning as a global entertainment company rather than a traditional retail business.
Summarized from the headlines below; see each source for the full story.
Key Facts
Source: Wikidata ↗- Born
- November 1, 1988
- Citizenship
- Japan
- Education
- Keio University
Our coverage
On CEOInsider
No feature yet. When we publish a feature, interview or cover story on Tomokuni Tsuji, it will appear here — and tie into the news timeline.
Tomokuni Tsuji: FAQ
- Who is Tomokuni Tsuji?
- Tomokuni Tsuji is the Chief Executive Officer and President of Sanrio, based in Japan.
- What company does Tomokuni Tsuji lead?
- Tomokuni Tsuji is CEO of Sanrio.
- Where was Tomokuni Tsuji educated?
- Tomokuni Tsuji studied at Keio University.