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Laurence Metrick
Principal, TrailerWorks · Canada
✓ Verified current role· as of 2026-09-29
Laurence Metrick is the CEO of TrailerWorks. Metrick is based in Canada. Metrick was born in 1953 in Toronto and educated at Sorbonne University and University of Western Ontario.
Laurence Metrick founded The Metrick System in 1991, which was renamed TrailerWorks in 2018. He earned his undergraduate degree from the University of Western Ontario and a postgraduate degree from Université de la Sorbonne in France. He is also owner and president of the National Advertising Challenge and guest lectures on storytelling at Hebrew University of Jerusalem and NYU.
Key Facts
Source: Wikidata ↗- Born
- December 10, 1953 · Toronto
- Citizenship
- Canada
- Education
- Sorbonne University, University of Western Ontario
Our coverage
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Laurence Metrick: FAQ
- Who is Laurence Metrick?
- Laurence Metrick is the Principal of TrailerWorks, based in Canada.
- What company does Laurence Metrick lead?
- Laurence Metrick is CEO of TrailerWorks.
- Where was Laurence Metrick educated?
- Laurence Metrick studied at Sorbonne University, University of Western Ontario.