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Herbert Hainer

President, FC Bayern Munich · Germany

✓ Verified current role· as of 2026-09-22

Herbert Hainer is the CEO of FC Bayern Munich. Hainer is based in Germany. Hainer was born in 1954 in Moosthenning and educated at University of Applied Sciences Landshut.

German businessman who served as CEO of Adidas Group (2001-2016), leading the company through significant growth. Elected President of FC Bayern Munich in November 2019 and re-elected in 2025.

Recent developments

AI summary of recent coverage

Recent coverage of Herbert Hainer has focused on Bayern Munich's international expansion strategy, including fan engagement efforts in Hong Kong and interest in the Chinese market, alongside domestic management topics such as his comments on the Bundesliga's competitive load and the club's transfer strategy regarding players like Michael Olise and Harry Kane. Hainer has also been covered discussing Bayern's spending approach and clarifying earlier remarks about executive leadership within the organization.

Summarized from the headlines below; see each source for the full story.

Born
July 3, 1954 · Moosthenning
Citizenship
Germany
Education
University of Applied Sciences Landshut
Awards
Bambi Award, Bavarian Order of Merit, Cross of the Order of Merit of the Federal Republic of Germany

Our coverage

On CEOInsider

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Herbert Hainer: FAQ

Who is Herbert Hainer?
Herbert Hainer is the President of FC Bayern Munich, based in Germany.
What company does Herbert Hainer lead?
Herbert Hainer is CEO of FC Bayern Munich.
Where was Herbert Hainer educated?
Herbert Hainer studied at University of Applied Sciences Landshut.