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Building Gustmii: Nigeria's 3D Social Commerce and Tech Ecosystem

When I started Gustmii, my vision was simple: build a digital ecosystem that empowers Nigerians to connect, trade, and access digital services seamlessly. Gustmii started as a 3D social commerce marketplace — a platform where Nigerians could buy and sell in a more interactive and engaging way. But as we grew, I realized that our users needed more than just a marketplace. They needed fast, reliable, and affordable access to everyday digital services. That realization led to the creation of Yenllet — our VTU and bills payment platform. Under the Gustmii umbrella, Yenllet now serves thousands of Nigerians, allowing them to buy airtime, data, pay electricity bills, subscribe to cable TV, and even register domain names. We also offer a powerful Developer API so that other businesses can integrate these services into their own platforms. But we are not stopping there. Gustmii is expanding into a full technology ecosystem. We are building tools that make digital life in Nigeria faster, cheaper, and more accessible for everyone — from the student buying data to the entrepreneur registering a domain for their business. This is just the beginning. The future of African tech is being written right now, and Gustmii is proud to be part of that story. Visit us at https://gustmii.name.ng and check out Yenllet at https://yenllet.name.ng

CEO Contributor. Contributed by Orjiekwe Princewill Chigozie. These are the author’s own views, not CEOInsider editorial.